BookRabbit.com’s philosophy is mirrored in a study by Scholastic out June 11, 2008, they report that two-thirds of kids age 9-17 who go online have extended the reading experience via the Internet. These online reading extenders say they learn what other people think about a book, learn new things about an author and connect with other readers. Also kids and teens aged 5-17 agree with the statement; “No matter what I can do online, I’ll always want to read books printed on paper,” and 62% of them surveyed say they prefer to read books printed on paper rather than on a computer or handheld device.
The 2008 Kids & Family Reading Report™

(conducted by Scholastic, the global children’s publishing, education and media company, and TSC, a division of Yankelovich, a leader in consumer trends research), also found that those who go online to extend the reading experience, by going to book or author websites or connecting with other readers - are more likely to read books for fun everyday. (Connecting with other readers is what BookRabbit.com is all about)
Heather Carter, Director of Corporate Research said “Despite the fact that after age eight, more children go online daily than read for fun daily, high frequency Internet users are more likely to read books for fun every day. That suggests that parents and teachers can tap into kids’ interest in going online to spark a greater interest in reading books”
“Kids are very forward-thinking about ways technology can complement book reading,” said Kristen Harmeling, Senior Researcher at Yankelovich. “They envision a time when most books are read digitally and when they can tag and share parts of books with other people online, making online reading a gateway to social activities; yet they still want printed books.”
One of the key reasons kids say they don’t read more often is that they have trouble finding books they like – a challenge that parents underestimate. Kids who struggle to find books they like, are far less likely to read for fun daily or even twice a week. Parents are a key source of book suggestions for their children, but nearly half of all parents say they have a hard time finding information about books their child would enjoy reading, and especially parents of teens age 15-17 (62%)
BookRabbit provides that solution, only it works for adults too

